TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global rollout. This shift coincides with a rise in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this output is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that many people appreciate content produced via AI tools, including digital art to science explainers, and we intend to offer the community the option to see more or less of that, based on their own choices,” said a spokesperson.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 m videos are submitted to the app each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Members will be capable of decrease or raise the amount of artificial media they view by opening the content preference option in the platform and picking “AI-generated content”. Additional categories that are already be adjusted under the filter include news, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag convincing AI-generated content, and it forbids harmful fake videos of public figures or emergencies. Any believable AI video that is unmarked can be removed under its community policies.
In addition, the service will from now on add an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This step is designed to deter users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2 million educational fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will assist educational bodies specializing in educating computer science.
Moderation Strategy
The platform has defended its moderation strategy, during discussion over intentions to lay off numerous safety staff in Britain. It is expected to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most harmful content before it is viewed by people. The company reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference work at speed.”
